Response (Call to action) Card

NextSteps, a powerful digital tool developed by the Jesus Film Project, allows you to create impactful journeys for sharing faith-based content. One of the most crucial elements in these journeys is the Response or Call to Action (CTA) card. This guide will walk you through the process of creating an effective CTA card that encourages users to take meaningful next steps after experiencing your journey.

Understanding the Importance of CTA Cards

A well-designed CTA card serves as a bridge between the message you've presented and the actions you want your audience to take. It can:

  • Invite users to pray
  • Connect them with a local church
  • Provide further resources about faith
  • Create a seamless transition from viewing to action

Step-by-Step Guide to Creating a CTA Card

Step 1: Add a New Card to Your Journey

  1. Navigate to the Journey Builder Interface in your NextSteps account.
  2. Create a new card by either:
    • Dragging a connector from the previous card
    • Clicking on the "add step" button

Step 2: Select the CTA Card Template

  1. Click on the newly created card to edit it.
  2. Choose the "Call to Action" template from the available options.
  3. This template includes a placeholder background image, text, and three buttons.

Step 3: Set Up the Background Video

  1. Click on the card background dropdown.
  2. Select "video" and then "select video".
  3. Search for "Invitation to Know Jesus Personally" in the video library.
  4. Click "select" to add the video (note: the video language doesn't matter as it plays without sound).
  5. Set the video loop:
    • Start time: 43 seconds
    • End time: 1 minute 43 seconds

Step 4: Customize the Text

  1. Delete the first title block.
  2. Change the second title block to an inviting heading.
  3. Duplicate the text block and modify:
    • Change the typography
    • Insert a challenge or message
  4. Duplicate again for a simple prayer:
    • Make the text slightly larger
    • Change the color to make it stand out

Step 5: Modify the Buttons

Button 1: Prayer Support

  1. Change the text to "Pray with someone".
  2. Set to navigate to a URL/website.
  3. Paste the link to direct message a prayer team.
  4. Highlight the message icon by changing it to red (matching the text above).

Button 2: Bible Resource

  1. Change the text to "Find out more".
  2. Change the leading icon to a book.
  3. Link to a reputable Bible application.

Button 3: Full Movie Link

  1. Delete the original third button.
  2. Duplicate the second button.
  3. Change the text appropriately.
  4. Link to the full movie on YouTube.
  5. Change the leading icon to represent video content.

Step 6: Adjust Button Size and Layout

  1. Modify the button size for all three buttons to ensure they fit well within the card.
  2. Adjust the layout if necessary to maintain a clean and organized appearance.

Best Practices for CTA Cards

  • Clarity: Ensure your CTA is clear and concise. Users should immediately understand what action you're asking them to take.
  • Relevance: Make sure your CTAs are relevant to the content of your journey and the interests of your audience.
  • Visual Appeal: Use contrasting colors and clear icons to make your buttons stand out.
  • Multiple Options: Provide different types of CTAs to cater to various user preferences and stages in their spiritual journey.
  • Consistency: Maintain visual consistency with the rest of your journey to create a cohesive experience.

Integration with External Resources

NextSteps allows for seamless integration with various external platforms:

  • Prayer Teams: Link directly to prayer support services.
  • Bible Apps: Connect users with digital Bible resources for further study.
  • Video Platforms: Utilize YouTube links to provide additional video content.

For more detailed information on using NextSteps and its features, visit the NextSteps Support Page. Additionally, explore the Jesus Film Project Tools for more resources to enhance your digital ministry efforts.Remember, the goal of your CTA card is to guide users towards meaningful actions that can deepen their faith journey. By following these steps and best practices, you can create compelling CTA cards that effectively engage your audience and encourage them to take the next step in their spiritual exploration.

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