Calls to Action

Calls to action (CTAs) are crucial elements in your NextSteps journey, providing users with opportunities to engage meaningfully with your content. This guide will walk you through the process of creating a compelling call-to-action card using NextSteps, based on the video script provided.

Setting Up Your Call-to-Action Card

1. Create a New Card:
   • Add a third card to your journey by clicking "Add Step" or dragging a connector from the previous card.
2. Use Card Templates:
   • Click on the new card to open the editing panel.
   • Select the second template option, which automatically loads multiple text fields and a button with a placeholder video background.
3. Customize Card Appearance:
   • Choose a background color that matches your journey's theme (use the same color as the first card for consistency).
   • Click on the placeholder "Jesus" video.
   • Select "Change Video" or delete the placeholder to add your own video.

Adding and Customizing Video Background

1. Select Your Video:
   • Choose a video that complements your journey (e.g., the same video used in the second card).
   • You can select from the Jesus Film Project library or upload your own.
2. Trim the Video:
   • Set specific time codes to create a looping segment.
   • Example: Select 44 seconds to 1 minute 8 seconds of the video to show the angel appearing to Mary.
3. Adjust Video Settings:
   • Ensure the video segment loops seamlessly in the background.

Customizing Text and Button Elements

1. Edit Text Fields:
   • Remove unnecessary text blocks by selecting them and clicking the delete icon.
   • Change the remaining text to your main card title.
   • Adjust the text size and style as needed.
2. Add Invitation Text:
   • Include a personalized invitation based on your target audience.
   • Use clear, action-oriented language that resonates with your viewers.
3. Customize the CTA Button:
   • Click on the button to edit its properties.
   • Change the button text to reflect your specific call to action.
   • Set the button link to direct users to relevant resources:
     • Church website with Christmas service information
     • Social media page or post
     • Google Maps link for directions
     • Another video or Bible resource
4. Add Multiple CTAs (Optional):
   • To provide users with options, add more buttons by clicking on an existing button and selecting the "duplicate" icon.
   • Customize each new button for different actions or resources.

Best Practices for Effective CTAs

1. Clear and Specific Language: Use action verbs that clearly communicate what you want the user to do (e.g., "Join Us," "Learn More," "Get Directions").
2. Value Proposition: Clearly state the benefit of taking action (e.g., "Experience the Joy of Christmas with Us").
3. Visual Appeal: Ensure your CTA stands out with contrasting colors and appropriate sizing.
4. Mobile Optimization: Test your CTA on various devices to ensure it's easily clickable on mobile screens.
5. Relevance: Align your CTA with the overall goal of your digital outreach and the specific needs of your audience.
6. Urgency: Consider adding a sense of urgency if appropriate (e.g., "Limited Seating Available").

By following these steps and best practices, you can create a compelling call-to-action card that effectively engages your audience and drives meaningful interactions with your ministry or organization.For more detailed information on using NextSteps and its features, visit the NextSteps Support Page. Additionally, explore the Jesus Film Project Tools for more resources to enhance your digital ministry efforts.